This research program examines and evaluates the role of communication and media in advancing growth of an increasingly democratic Malaysian society. To realize this, meaningful interaction and greater engagement must be enhanced both at individuals and group/societal level. Hence, the concern on the consequences of communication and media usage, and how they should be used to further advance the wellbeing of the society must be critically investigated.
Among the key issues include the use and impact of new media in various social settings, individual and structural factors that facilitate social interaction and engagement, social identity and relationship, and communication for organizational excellence. The findings from studies under this research program advance understanding on the dynamics of communication and media for the society wellbeing and nation building, and can be used as inputs for policy formulation and intervention for program in managing challenges faced by the society and nation.
Updated:: 03/05/2017 [rozlita]